Small Business Marketing Blog

Blog

Jun 14
1 min

STAK MARKETING QUICK TIP #16: Carry Business Cards with You Everywhere You Go

This marketing quick tip is pretty self-explanatory, but everywhere you go has the potential to be a sales opportunity. Connect with...

May 31
4 min

STAK Marketing Book Club: We Should All Be Millionaires by Rachel Rodgers

"Plan for the financial life you want, not the one you have." - Rachel Rodgers This book just maybe our favorite book of the year so far....

May 25
3 min

Advertising

Understanding Facebook Ad Structure

Understanding the difference between campaigns, ad sets, and ads on Facebook. We like to tackle Facebook ads in phases. The first phase...

Understanding the Different Facebook Ad Objectives

May 23
4 min

Advertising

Understanding the Different Facebook Ad Objectives

What are the difference in objectives and which ones are right for your goals? Once you have setup your Facebook Business Manager and...

Marketing Quick Tip #15: Ads are a long-term commitment

May 20
1 min

Marketing Quick Tips

Marketing Quick Tip #15: Ads are a long-term commitment

We are the bearer of bad news: doing social media and digital advertising isn't for everyone. One of the biggest reasons? Advertising is...

May 4
5 min

Advertising

Where to Spend Your Social Media Advertising Bucks

Understanding the different social media platforms and which ones may be best for your business. Like with everything in marketing, there...

Apr 27
3 min

Book Club

STAK Marketing Book Club: The Secret Thoughts of Successful Women by Valerie Young, Ed. D.

"I wasn't lucky. I deserved it." - Margaret Thatcher Raise your hand if you've ever dealt with imposter syndrome (me!). If you're a woman...

Marketing Quick Tip #14: Subject Lines Should be Nine Words or Less

Apr 18
1 min

Marketing Quick Tips

Marketing Quick Tip #14: Subject Lines Should be Nine Words or Less

We're going to put our money where our mouth is with this one: Subject Lines Should be 9 Words or Less

Apr 12
4 min

Email Marketing

Email Marketing: Shopping & After-Sales Email Series

Email marketing is undoubtably one of the most necessary marketing tools a small business can have. As a small business marketing agency,...

Apr 8
2 min

Email Marketing

Email Marketing: Evergreen Series

In this world, data is king. With ever-changing data policies and IOS updates, relying on third-party data is becoming increasingly less...

Apr 6
4 min

Email Marketing

Email Marketing: Welcome Series

Email marketing is undoubtably one of the most necessary marketing tools a small business can have. As a small business marketing agency,...

Mar 30
4 min

STAK Marketing Book Club: Essentialism by Greg McKeown

If you haven't read Essentialism by Greg McKeown run don't walk and read it! By far this is our favorite book we've read this year...

Quick Tip #13 - Connect Your Website to Google Analytics

Mar 22
1 min

Marketing Quick Tips

Quick Tip #13 - Connect Your Website to Google Analytics

Here's your friendly reminder to connect your website to Google analytics. Think your website is already connected? Great! Go in and...

Mar 7
3 min

Website

6 Must Have Webpages for Your Website, and What to Include on Each One

Expert tips from a marketing agency specializing in website design. One of our favorite services that we provide is website design. We...

Feb 28
3 min

Book Club

STAK Marketing Book Club: Why Didn't Anybody Tell Me This Sh!t Before by Marcella Allison/Laura Gale

January 2022 Why Didn't Anybody Tell Me This Sh!t Before by Marcella Allison and Laura Gale is a compilation of letters to one's younger...

Marketing Quick Tip #12 - You're Selling More Than Just a Product and/or Service

Feb 15
1 min

Marketing Quick Tips

Marketing Quick Tip #12 - You're Selling More Than Just a Product and/or Service

Make Sure Your Customers Return Here's the deal, you may have the best product around town but unless your brand and business is in point...

THE 5 MUST HAVES TO INCLUDE IN YOUR BUSINESS PLAN

Jan 25
3 min

Business & Marketing Planning

THE 5 MUST HAVES TO INCLUDE IN YOUR BUSINESS PLAN

Today we’re talking about business plans. Both small, medium and large-sized businesses should have one. Business plans keep your...

Jan 24
1 min

Marketing Quick Tip #11: The Best Time to Post on Social Media is Different for Everyone

If you were to Google "What is the best time to post on social media?" you're probably going to get a lot of generic answers. More...

Jan 12
5 min

STAK Marketing Book Club: Girl on Fire, by Cara Alwill Leyba

January 2022 Girl on Fire by Cara Alwill Leyba is a great girl power book that’s also a quick read, perfect for those busy female...

Understanding & Identifying Customer Pain Points

Jan 10
5 min

Business & Marketing Planning

Understanding & Identifying Customer Pain Points

Solving customer problems for small business marketing & growing your business WHAT ARE PAIN POINTS? A pain point is simply a problem. In...

Dec 12, 2021
1 min

Marketing Quick Tip #10 - Your Best Customer is Your Last

It's as simple as that. Your best customer is your last. Just because their project or sale might be finalized, the relationship isn't....

Dec 6, 2021
3 min

Understanding Hashtags

And why do hashtags matter? Photo credit: Unsplash What is a Hashtag? I think it’s safe to say that most people know how to recognize a...

Dec 1, 2021
1 min

Marketing Quick Tip #9 - You Need More Than One Logo

When you're designing your logo it's important to have more than one iteration of the design. These are the variations of logos you'll...

Nov 29, 2021
3 min

Small Business Owner's Gift Guide: The Guy's Guide

This post includes affiliate links, which means I receive a small commission, at no cost to you, if you purchase through a link. We're...