I blinked and 2024 is basically over - how did that happen? As 2025 is quickly approaching, digital marketing, as always, continues to evolve. Businesses are investing in foundational marketing that builds trust and helps drive long-term engagement.
Here are some things to watch for and use in your marketing strategy plans for 2025, but first let’s talk about what organic marketing is:
What is Organic Marketing?
Organic marketing is a marketing strategy focused on building a brand's presence and audience through natural and authentic means, rather than paid advertising. This approach involves creating valuable, engaging content that resonates with your target audience.The goal is to attract and retain customers by showcasing a brand's expertise, fostering trust, and nurturing long-term connections. Organic marketing is a sustainable build traffic over time, resulting in loyal customer relationships and increased brand awareness.
With paid advertising getting more and more expensive and more and more competitive, it is critical that us as small business owners need to build our own audience and data that we OWN versus “rent.” Organic marketing is the only way to do this.
What are types of Organic Marketing?
Content Marketing
Search Engine Optimization (SEO)
Social Media
Email Marketing
Word-of-Mouth and Referral Marketing
Community Building
Podcasting and Webinars
Directory Listings
Organic Marketing Trends in 2025
AI-Driven Content Personalization
Artificial intelligence (AI) has already transformed various aspects of digital marketing, but in 2025, AI is going to get more personalized. AI algorithms can now analyze consumer behavior, preferences, and past interactions to show them highly personalized content and products that resonates with them.
Voice Search Optimization
Hey Siri, tell me the best coffee shop by me. With voice assistants becoming household staples, voice search continues to rise. In 2025, it’s predicted that a significant portion of online searches will be conducted through voice. Organic marketers need to optimize their site for SEO now more than ever.
Authentic Content
Authenticity has become increasingly valuable as consumers crave relatable and genuine content. Being vulnerable and real will continue to be essential for brands looking to establish trust and foster loyal communities. Audiences favor brands that share behind-the-scenes stories, a day in the life of, and more “behind the curtain” type posts.
Video Content
Audiences are still favoring videos over all forms of media, which means you need to create video in your social media, website, and marketing channels. This ties in to the authentic content talked about above, seeing a video is a little bit more vulnerable and real than static types of content.
Community Growth
Community-led growth is about creating spaces where your audience can connect, share, and provide feedback. This approach can increase brand loyalty and engagement without heavy reliance on paid marketing or doing it yourself, your community can interact for you! It’s also the easiest and fastest way to create your own data and audience to market to.
SEO for Social Media
SEO is expanding beyond just Google search results, it’s going across platforms like with ChatGPT and SEO. There is an SEO algorithm with every social media platform, and you need to make sure your keywords are in your content copy.
I can’t wait to see what else emerges in 2025 with marketing trends! Digital marketing is always evolving which makes this industry fun (and sometimes confusing!). But don’t worry too much about staying on top of all the innovations and digital changes, the important thing to remember is that as organic marketing continues to grow it is important to create real, authentic, and meaningful content for your target audiences to build your audience that you can continue to grow and market to over a long time.
Here’s to an amazing 2025, and may it bring all of us growth, education, and happiness!
I can't wait to see you grow,
Michelle Johnson
Owner/Founder STAK Marketing
Michelle Johnson is the owner, founder, and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, email marketing to website design, and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs.