The answer may not be what you think.
Marketing agency trauma is a REAL thing. So many of our clients have come to us after having negative experiences with other agencies. Our biggest goal is to heal that trauma and rebuild trust to help make their businesses successful. How do we do this? It's simple. We prioritize your best interest as a business and a business owner.
When I say we prioritize your best interest there are a few ways that we do so.
What a Marketing Agency Should and Shouldn't Do
1. HONESTY & TRANSPARENCY
There can be a lot of withholding of information when results aren't as good as they should be. We promise we will never do that. We provide you results whether they are good, bad, or ugly. We also keep you up-to-date on where we are with your projects and report monthly.
2. IF YOUR PRODUCT/SERVICE IS NOT SOMETHING WE CAN MARKET
Although we specialize in small business marketing, it doesn't mean that we will take any small business on as a client. If you have an overly saturated product, don't have a good product positioning, or an overly priced product we may not work with you. Why is that? If you don't have a good position in your marketplace, spending money on marketing won't get you very far. And we don't want to waste your money.
Additionally, STAK Marketing will never take on more clients than we can handle. We want to provide five-star service to all of our clients, and will never take on more work than we can handle that may compromise that.
3. IF SOMETHING DOESN'T FIT INTO YOUR BRAND
When working with you and your business, we will always alert you when something doesn't fit into your brand. Whether that be colors being used, the voice of messaging, graphic designs, and more.
4. IF THINGS ARE NOT WORTH THE MONEY
We know that budgets are limited with small businesses, after all, we are one! Our goal is to make the best use of your marketing dollars by implementing foundational tactics that will produce results over a long period of time. We never want you wasting money on things that aren't going to serve your business.
5. IF YOU'RE PUTTING THE CART BEFORE THE HORSE
A lot of small businesses that we've spoken with have big ideas for the solution to all their sales problems, this usually comes in the form of advertising, influencer marketing, and local PR. But there are many things to do before you implement those more advanced marketing tactics. We will help you identify the right marketing tactics you should be focusing on at the right times.
6. CELEBRATING YOUR WINS WITH YOU
When you succeed, we succeed. And when you fail, we fail. At STAK Marketing, we want to be an extension of your team and your biggest cheerleader. We always want to see you grow and love to celebrate with you along the way!
When you're ready for a breath of fresh air, STAK Marketing is here to help build you up. We help many small businesses create solid marketing foundations for sustainable growth.
Owner/Founder STAK Marketing
Michelle Johnson is the owner, founder, and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, e-mail marketing to website design, PR to advertising, and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs.