WHY I LOVE BEING A WIX WEBSITE DESIGNER (and Why My Clients Love It Too)

When I first started designing websites, I wanted a platform that didn’t just look good, I wanted something that made sense for small business owners.

I needed something simple but powerful, flexible but intuitive, and something that doesn't require a degree in coding to manage.

Enter Wix.

As a Wix website designer, I love that I get to create beautiful websites that are built for online visibility and are easy for my clients to use.

Here’s why it’s my go-to website platform:

1. An All-in-One Solution

Wix makes the website process simple. Which means you can have a fully functioning site built and running within a few weeks.

In Wix, you can buy your domain, host your website, and create a custom website design all in one place.

Wix websites also connect easily with Google tools like Analytics, Search Console, and Business Profile, making setup fast and getting you seen online easier than any other website platform.

2. You Don’t Need to Be a Tech Expert

Wix is perfect for business owners who want a professional, customized website without the overwhelm. Their templates are ready to go, but when you work with a designer (hi 👋), I can tailor your site to your brand, messaging, goals, and user experience.

And once I hand over the finished site, you can make updates easily. Whether it’s changing text or swapping out photos, you don’t have to rely on a developer or pay for a maintenance plan every time you want a small edit, but I am here if you don't want to do it yourself.

3. Design Freedom You Can Actually See

Most platforms lock you into rigid templates and block structures. Wix doesn’t. You can literally drag and drop elements anywhere, add animations, or embed custom code if you want more advanced functionality.

If you can imagine it, you can probably build it on Wix — and that flexibility is a designer’s dream.

4. Built-In Business Tools

Your website shouldn’t just look good, it should work hard for your business.

Wix makes it easy to integrate:

• Online booking and scheduling

• E-commerce shops

• Email marketing

• Forms and automations

• Membership areas and blogs

5. SEO Made Simple

Here’s the truth: good SEO takes strategy and expertise. But when I manage SEO for Wix websites, clients save time and money because Wix makes optimization soooooo efficient.

I can easily edit technical information, meta tags, and page content without diving into code. Plus, Wix’s built-in caching, SSL, and mobile optimization mean faster load times, which Google loves.

6. Secure and Reliable

One of my biggest website pet peeves? Platforms that rely on endless third-party plugins (you may or may not know who I'm talking about 😊). Those sites often crash, break, or need constant patching.

Wix is different. It handles security updates and automatic backups behind the scenes, so your site stays safe. And without third-party plugins, you aren't trying to constantly make different tech setups talk to each other.

7. Mobile Customization

Every Wix website automatically builds a mobile version as you design your desktop site. But the best part is that you can customize the mobile versions by just dragging, dropping, and tweaking until it’s perfect.

And Google LOVES when you have a mobile-optimized website, helping you get seen more in search results.

8. Priced for Every Business

Wix offers tiered pricing plans so you know exactly what you’re paying for.

Whether you need a basic site or an advanced e-commerce store, there’s a plan that fits your business and budget.

9. Easy Collaboration

I love how easy it is to collaborate with clients in Wix. The feedback feature lets you comment directly on draft sites (no more endless email threads),

And then, once your site is live, you can add team members with different access levels for easy updates and support.

It’s a dream for both designers and business owners.

10. 5 Star Support

I have never had a website design issue that the awesome team at Wix can't help me solve.

I'm an icon-level designer, which means I can have a Wix support specialist on the phone within minutes, which helps my clients 10-fold. The few times I've had to use it, they have been awesome at resolving my issues within an hour.

At the end of the day, your website should feel like a natural extension of your business that helps you grow and get clients. Wix gives me the freedom to design beautiful websites and gives my clients the freedom to manage them without stress.

Keep on growing -

Michelle Johnson

Owner, CEO, and Chief Marketing Guru of STAK Marketing

(and Your Future Fractional Marketing Director)

Michelle Johnson is a small business marketing expert and the founder of a results-driven marketing agency based in Utah. With 15 years of experience in corporate marketing, Michelle now focuses on supporting female-owned and operated businesses by taking marketing off their plate so they can focus on what they do best. Through fractional marketing services, Michelle acts as an extension of your team, providing everything from SEO marketing for small businesses and email marketing packages to comprehensive marketing audits and SEO copywriting services. Whether you're launching something new or looking to scale your growth, Michelle helps you craft and execute a clear, effective strategy that actually gets results If you're looking for a small business marketing agency that understands the challenges (and opportunities) of entrepreneurship, Michelle is your go-to partner in Salt Lake City and beyond.