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WHAT HAPPENS IN A MARKETING AUDIT?

For service-based businesses looking to grow digitally.

If your marketing feels a little fuzzy, you're not alone.

Most business owners are not sure what’s working with their marketing, what marketing to do next, or where to focus their time and budget and marketing budget. Which is why a Foundational Marketing Health Audit is the perfect tool to guide your marketing strategy.

At STAK Marketing, we specialize in marketing audits that give you clarity. Our service-based business audits are built to help you implement marketing with confidence.


Why a Marketing Audit?

A marketing audit is like a health checkup for your business’s online presence. It answers questions like:

  • “Where should I be focusing my marketing efforts?”

  • “Why isn’t my website getting traffic or converting?”

  • “What marketing strategies are actually working and what’s a waste of time?”

  • “What do I need to fix first?”

Our audits are especially helpful if you're overwhelmed by all the marketing options and unsure where to spend your limited time or budget.

We help you take a 30,000 foot look at your marketing, prioritize, and take intentional next steps instead of guessing or spinning your wheels.


Who This Is For

Our Marketing Foundations Audit is perfect for you if:

  • You're a service-based business

  • You’re not sure what to do next with your marketing and want a clear plan.

  • You feel like you’re doing “all the things” but nothing is really working.

  • You want to prioritize your time and budget in the right places.

  • You’re getting ready to launch, rebrand, or grow and want to make sure your foundations are solid.

  • You’ve outgrown your DIY setup and are ready for a professional opinion on what’s helping or hurting your visibility.

  • You’re tired of guessing and want objective, expert feedback that’s actually useful.


What’s Included

Your audit includes a deep dive into your:

  • Website structure

  • Search visibility and SEO

  • Brand messaging

  • Social media and content presence

  • Email marketing

  • Tech foundations (Google Analytics, Search Console, domain setup, etc.)

  • Overall user experience and lead flow

You’ll receive:

  • A clear summary of what’s working and what needs improvement

  • Missed opportunities to increase visibility and growth

  • A prioritized checklist of what to do next

  • A personalized Loom video walkthrough explaining it all


The Audit Process: What to Expect

Here’s how it works:

  1. Schedule a Free Consultation Call: We'll talk about your business, your goals, and what you're currently doing, so we understand where you’re coming from and what you need.

  2. Pay the Deposit: This locks in your spot on our calendar.

  3. Answer the Questionnaire: We’ll send over a short form to collect important info and logins so we can audit efficiently and accurately.

  4. We Perform the Audit: Once we have everything we need, we dive in. You'll receive your completed audit within 4 weeks.

  5. Review + Next Steps: You’ll get a Loom walkthrough, a PDF summary, and your prioritized checklist. If you'd like support beyond the audit, we also offer add-on strategy sessions or implementation services based on your needs.


Interested in a Marketing Foundations Health Audit? Learn more here!


Keep on growing -

Michelle Johnson

Owner, CEO, and Chief Marketing Guru of STAK Marketing

(and Your Future Fractional Marketing Director)

Michelle Johnson is a small business marketing expert and the founder of a results-driven marketing agency based in Utah. With 15 years of experience in corporate marketing, Michelle now focuses on supporting female-owned and operated businesses by taking marketing off their plate so they can focus on what they do best. Through fractional marketing services, Michelle acts as an extension of your team, providing everything from SEO marketing for small businesses and email marketing packages to comprehensive marketing audits and SEO copywriting services. Whether you're launching something new or looking to scale your growth, Michelle helps you craft and execute a clear, effective strategy that actually gets results If you're looking for a small business marketing agency that understands the challenges (and opportunities) of entrepreneurship, Michelle is your go-to partner in Salt Lake City and beyond.


 
 
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