In the words of the recent Oscar winner Billie Elish - "What Was I Made For?" I'm always talking about what your value proposition is as a business owner but, what is our value proposition as a PERSON? How do we want to help others? What mark do we want to leave on the world?
Ok ok ok, I know this is way too deep, but I realized how freaking lucky I am that my business and personal value proposition are the same! I want to make the lives easier and happier for the women in my life. Becayse, let's face it - women f*cking rule.
Working With a Women-Owned Marketing Agency
Some of the women I do that for are my clients Luxure Lifestyle. These ladies are some of the most intelligent and hardest working women I know. And, they are completely changing the way how home management is done in a male dominated industry. I was shocked the other day when I got a box from them in the mail with one of the best gifts I've ever received.
The best part about Christine and Becky of Luxure Lifestyle is that, like me, their love for reality tv runs deep, which is where the “Send It To…” inside joke comes from (hello fellow Vanderpump Rules lovers). But, they put their own spin on the quote and made us all “Send it To Michelle” sweatshirts.
And THAT is What I Was Made For. To Create STAK Marketing and be a resource to women-owned businesses to just get sh!t done. Don't know how to do it? Don't have the time? Don't want to do it? Send It To Michelle! My team and I are here to make your business life easy while simultaneously helping you grow. A true extension of your team that cheers you on along the way.
So, what were YOU made for? I'm dying to know! Tell me over on Instagram!
Who I'm Celebrating This Month as a Women-Owned Marketing Agency
Our client Dr. Angela Brimhall took a huge, brave, step and opened up her own dermatology and Mohs surgery clinic in Draper, Utah. Her holistic approach to both internal and external medicine is a unique concept that is changing the lives of so many people. Congrats Dr. Angela!
What Excites Me
I'm in my reading era and recently discovered a new bookstore in downtown SLC called Lovebound Library, the female owner created a small boutique bookstore to cater to romance novels and women readers I couldn't be more obsessed!
What I'm Learning
UGC Reigns King
UGC (User-generated content) is one of the most popular ways companies are leveraging social media in 2024. Encouraging your customer base to create their OWN content using your services or products and then sharing that content is one of the best and easiest forms of social media marketing. You can encourage your customers to do this by offering discounts, free products, or simply by just asking!
What I'm Reading
My business coach wrote a book! Lyn's expertise in guiding people through defining their true self (both personally and in business) is a gift. This book takes you through exercises to create a roadmap of who you are, what your superpowers are, how to identify your core values, and more. I highly recommend reading it!
Until Next Month!
Michelle
Michelle Johnson is the owner, founder, and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, e-mail marketing to website design, PR to advertising, and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs.