Running a business is no small feat.
Between managing day-to-day operations, overseeing your team, and keeping your clients or customers happy, there’s little time left to focus on the one thing that can really make your business grow: marketing.
That’s where a Fractional Marketing Director (FMD) comes in.
But what exactly is a Fractional Marketing Director, and how can they help take your business to the next level? Let’s break it down.

What Is a Fractional Marketing Director?
Think of a Fractional Marketing Director as your on-demand marketing guru - a seasoned professional who becomes an extension of your team without the full-time salary and commitment.
Hiring a full-time marketing expert can be costly, especially for small to medium-sized businesses. That’s why a Fractional Marketing Director is the perfect solution.
Instead of hiring someone in-house, you get access to a strategic marketing leader who works with you part-time to:
Develop and implement marketing strategies aligned with your business goals.
Oversee marketing projects and campaigns.
Provide valuable insights based on performance data.
Free up your time and mental energy so you can focus on running your business.
What Does a Fractional Marketing Director Do?
At STAK Marketing, our Fractional Marketing Director services are designed to give you the expertise you need without the overhead. Here’s what’s included:
Monthly Marketing Strategy Calls: Regular check-ins to ensure we’re aligned with your business goals and to keep your marketing plan on track.
Quarterly Strategy Plans: We map out clear, actionable steps every quarter, so you’re always ahead of the game.
Monthly Digital Marketing Reports: Get easy-to-understand insights into what’s working and what needs tweaking.
Access to a Client Dashboard: Track your campaigns and projects in real-time with our intuitive dashboard.
Implementation: We don’t just strategize - we roll up our sleeves and make it happen. And if we can't do it, we know the people who can.
Why Choose a Fractional Marketing Director?
Here’s why this role could be a game-changer for your business:
1. Expertise Without the Overhead:
Hiring a full-time marketing director is expensive. With a Fractional Marketing Director, you get the same level of expertise for a fraction of the cost.
2. Strategy + Execution:
Some marketing consultants focus on strategy and leave the execution to you. At STAK Marketing, we do both. We’ll create the plan and ensure it’s executed flawlessly.
3. Time Savings:
Marketing can be overwhelming. By outsourcing to a Fractional Marketing Director, you free up your time to focus on what you do best.
4. Fresh Perspective:
Sometimes, an outside perspective is all it takes to unlock new growth opportunities. We bring fresh ideas and innovative strategies to the table.
Is a Fractional Marketing Director Right for You?
If you’re a business owner who:
Wants expert marketing guidance without committing to a full-time hire.
Feels overwhelmed trying to keep up with marketing trends and tools.
Needs a partner to align marketing efforts with business goals.
Then yes, a Fractional Marketing Director is perfect for you.
Why Choose STAK Marketing and Your Fractional Marketing Director?
At STAK Marketing, we believe in simplifying the world of digital marketing. When you hire us as your Fractional Marketing Director, you’re not just getting a service, you’re gaining a trusted partner who is invested in your success.
Let’s work together to free up your brainpower and bring your marketing to the next level. Ready to get started? Contact us today to learn more!
I can't wait to see you grow,
Michelle Johnson
Owner/Founder STAK Marketing
Michelle Johnson is the owner, founder, and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, email marketing to website design, and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs.