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Writer's pictureSTAK Marketing

ChatGPT as a Search Engine

Updated: Oct 29

Why SEO is more crucial than ever!


chatgpt as search engine

As technology changes and the use of AI-powered tools becomes more popular, the Gen Z generation is moving away from typical search engines (like Google and Bing) and is instead using ChatGPT as their primary search engine.


While ChatGPT is reshaping search behavior, the principles of SEO (Search Engine Optimization) are far from obsolete. In fact, SEO is more important than ever.




ChatGPT for Search Engines: A New Kind of Search Experience

For many Gen Zers, ChatGPT provides a personalized, easy, interactive, and efficient search experience with simple results. Instead of combing through pages of results, users can ask direct questions and receive a simple, conversational answer.


Additionally, ChatGPT offers more than just straightforward search results, it provides context, comparisons, and explanations. It's as if users are chatting with an expert who can give clear, concise answers.




Why SEO is More Important Than Ever in the Age of AI

With tools like ChatGPT becoming more mainstream, it might seem like traditional search engines are becoming less relevant. However, this shift doesn’t eliminate the need for SEO. In fact, having a SEO strategy is more critical than ever and here's why:


  1. AI Sources Information from the Web

    While AI tools like ChatGPT generate responses from different databases, much of the information they pull from still comes from indexed websites. If your content isn't properly optimized for visibility on search engines like Google or Bing, it will be less seen to ChatGPT.


  2. Multiple Platforms Now Source Information

    From Bing to DuckDuckGo and ChatGPT, there are many places where users look for information. SEO ensures your content is optimized across ALL platforms, increasing the chances it will be discovered on both traditional search engines AND ChatGPT.


  3. AI Doesn't Replace Deep Dives

    While ChatGPT is excellent at providing quick, synthesized answers, it often lacks the depth or resources for more complex topics. Many users still need to dive deeper into specialized articles, reviews, and studies. This is where SEO plays a crucial role. If your website is optimized for relevant search terms, you’re likely to attract users who want to go deeper on a subject.


  4. Trust and Authority

    High-ranking content is often perceived as more trustworthy. When AI tools provide information, they favor well-structured and authoritative sources. SEO helps ensure that your content is considered reliable and authoritative by both traditional engines and AI systems.




With the rise of ChatGPT signifies a new era in how people search for and consume information, especially for Gen Z. However, this shift doesn’t signal the end of SEO, it amplifies its importance.


As more of these AI-generated platforms source information from across the web, businesses must ensure that their content is optimized to stay visible. SEO is still the foundation of online visibility, and in a world where AI is the new search assistant, it’s more crucial than ever to maintain a strong SEO strategy to stay ahead.




I can't wait to see you grow,

Michelle Johnson

Owner/Founder STAK Marketing


Michelle Johnson is the owner, founder, and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, e-mail marketing to website design, PR to advertising, and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs.

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