What do your brand colors say about your business?
Our brains are an amazing thing. Just as smells and places can evoke feelings, so can colors. Different colors and different shades of colors can evoke a variety of emotions. They can make you happy or sad, excited and angry, sentimental or hopeful. Some of this is caused by memories and moments in our lives, but these emotions can also be evoked by how our eyes and brain read color.
Most people pick their branding colors because they’re pretty or cool. But what you truly need to consider is the meaning behind those colors and how those colors align with your business objectives.
WHAT FEELINGS AND EMOTIONS DO DIFFERENT COLORS EVOKE?
According to www.color-wheel-pro.com colors bring out a variety of meanings, thoughts and feelings:
Red represent and evokes joy, passion and love.
Orange and golds can evoke feelings of prestige, wisdom and high-quality.
Yellow represents freshness and joy.
Greens can bring out feelings of ambition, healing and peace.
Blue represents health, knowledge and integrity.
White signifies purity and cleanliness.
Black signifies power, elegance and mystery.
WHAT DO STAK MARKETING COLORS MEAN?
We chose STAK Marketing colors based on a variety of factors, but I also loved the emotions behind each of the colors. STAK Marketing’s colors mean feminine (pink), wisdom (orange), ambition (green) and integrity (blue), which I think sums up our goals and mission perfectly - STAK Marketing is a female owned business that works with other ambitious female owned companies to provide marketing knowledge with a commitment of integrity.
What are the colors of your business and what do they mean? Do they align with your business objective and mission? How can you create your business mission statement with your color meanings in mind?
*STAK Marketing used color information provided on www.color-wheel-pro.com.
Owner/Founder STAK Marketing
Michelle Johnson is the owner, founder and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small and mid-sized businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, e-mail marketing to website design, PR to advertising and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs .