Don't over shoot your shot. What do I mean by that? It's my favorite saying for don't over promise!
For example... don't take on more clients then you can handle, don't promise services you can't perform, don't promise quick shipping before you know if it's possible.
It's quite simple, work honestly and truthfully with your employees and your customers. The truth always builds trust (even though the answer may not be what they want to hear), trust builds confidence, confidence builds loyalty and loyalty builds long-term sales.
So keep shooting your shots, just don't overshoot!
Owner/Founder STAK Marketing
Michelle Johnson is the owner, founder and Chief Marketing Guru at STAK Marketing. Our passion at STAK Marketing is to create beautiful STAKs of marketing strategies that help small businesses grow and reach their goals. STAK Marketing's expertise ranges from SEO to branding, e-mail marketing to social media management, PR to advertising and much more - making STAK Marketing a one-stop-shop for all your small business marketing needs .