Focusing on your homepage is critical for visitors because it sets the stage for their entire experience with your brand.
 
Just like a well-designed storefront invites people in, a strong
homepage encourages visitors to stay, explore, and buy. If it fails,
potential customers will leave before ever seeing what you offer.
 
Your home page is your digital storefront - make it count!
 
In fact, most people will never explore beyond your homepage, it’s
going to be your most visited page on your site, and you have less
than a second to make a great (and lasting) first impression.